If you own or manage a restaurant right now, I don’t have to tell you how hard it’s been since the Government enacted strict social distancing policies in response to the Coronavirus outbreak, because you already know.
Luckily, you’ve managed to stay open but you likely had to change your business model just to do so. Now you need to make enough money to justify it.
You’ve completely reworked your entire business model in an effort to keep your restaurant open through the pandemic. Now you need to make sure you make enough money to justify it, but that’s not as easy as it looks on paper. Plus, with states across the country issuing mandatory Stay-At-Home orders things are about to get even more difficult.
Your job is to not only ensure that your business complies with the regulations and guidelines but, even more importantly, also to get the word out to your customers about your new to-go / delivery options…
..without wasting your time and money.
Luckily, your favorite customers are still around would love some of your delicious food. All you need to do is let them know about your new options, but you can’t rely on Facebook page posts alone to spread the word.
Facebook Business Page posts are lucky to get 5% organic reach, and that’s just for one post. So it doesn’t matter if you have hundreds or thousands of followers, most of them don’t see your posts anyway unless they specifically come to your page.
Most businesses are content boosting their posts alone, but Facebook actually gives us the option to do so much more.
As of right now, Facebook has 11 different campaign objectives split into 3 categories. When you boost a post you automatically create a campaign optimized for engagement.
That’s great if you are trying to get people to like your posts or comment, but right now you need to be getting people to do specific actions (e.g. Call Now, Order Now, View Menu, Etc.).
When you are trying to drive sales, you need to be telling Facebook specifically what you want it to do otherwise you’re just going to get a bunch of likes. That might lead to some sales in the short term, but not as many as it could be leading to.
You might not even realize it, but you are probably are already sitting on a goldmine of data that you could be using to advertise directly to the people who are already loyal fans of your business.
Between your email lists, you Facebook page, your Instagram profile, website visitors, and even your own intuition, we have more than enough data to craft simple, cost-effective ads that can drive results.
Like I said above, I’m not talking about just boosting posts here.
I’m talking about setting up optimized ad campaigns that are designed from the get-go to get people to take the actions necessary keep your restaurant open throughout the pandemic and even thrive once it’s over and things are back to normal.
So, until the pandemic is officially declared over (#CrushTheCurve), we are cutting the pricing of our Facebook/Instagram Ad management services to help you get through these tough and uncertain times.
I want to help you keep your doors open, your employees paid, and your customers happy.
I’m hosting a free training on Facebook live where I will be walking through, step-by-step, everything you need to do to set up a targeted Facebook Ad campaign for restaurants like yours that is designed to attract the people who are most likely to take you up on your new to-go & delivery options.
I’m going to go over the foundation of what I use for my clients’ ad campaigns and would love to have you along for the ride.
CLICK HERE TO RSVP FOR THE FREE TRAINING
Also, if you are interested in learning the fundamentals for yourself, check out Facebook’s Blueprint Academy. This is Facebook’s own rule-book on how to use their platform to not only run your business, but specifically how to run ads and stay within their guidelines.
My name is Dennis Layden and I founded Elevated back in 2016 after leaving the bar industry in an effort to learn more about digital marketing and branding so that I could help our wedding photography business grow.
Over the years since I founded Elevated I’ve learned a lot, but the most important thing I’ve learned is how to use Facebook & Instagram to help small businesses make more money.
I’ve used my knowledge to bring money in for my family, our own businesses, and my clients’ businesses. I know how much it can help, especially during hard times, and now I want to help your business through these hard times.
